Zwift signs four-year deal to sponsor Paris-Roubaix Femmes

Lizzie Deignan wins Paris-Roubaix Femmes
Lizzie Deignan won the inaugural Paris-Roubaix Femmes in 2021 (Image credit: Getty Images)

Amaury Sport Organisation (ASO) confirmed Monday that Zwift has signed a four-year deal to sponsor the Paris-Roubaix Femmes through 2025. The new deal builds on the global online fitness platform's investment in women's cycling after signing on as presenting sponsor of the Tour de France Femmes avec Zwift.

"We're incredibly proud to be the first-ever presenting partner to Paris-Roubaix Femmes avec Zwift and to be expanding our relationship with the ASO," said Eric Min, CEO and Co-Founder of Zwift.

Kirsten Frattini
Deputy Editor

Kirsten Frattini is the Deputy Editor of Cyclingnews, overseeing the global racing content plan.

Kirsten has a background in Kinesiology and Health Science. She has been involved in cycling from the community and grassroots level to professional cycling's biggest races, reporting on the WorldTour, Spring Classics, Tours de France, World Championships and Olympic Games.

She began her sports journalism career with Cyclingnews as a North American Correspondent in 2006. In 2018, Kirsten became Women's Editor – overseeing the content strategy, race coverage and growth of women's professional cycling – before becoming Deputy Editor in 2023.