Wildlife Generation end title sponsorship of US Continental road team

Scott McGill (Wildlife Generation) won the 2022 Bucks County Classic men's race
Scott McGill (Wildlife Generation) won the 2022 Bucks County Classic men's race (Image credit: Marcoquezada.com)

The 24th season for the US Continental team Wildlife Generation Pro Cycling team is in a precarious situation. Team Director Danny van Haute, who has nurtured the US-based Continental programme since it began in 1999, announced in a letter that the current title sponsorship with Wildlife Generation would not be renewed. Van Haute said he was searching for a replacement to continue the team for 2023.

“I would like to thank Wildlife Generation for the support over the past four seasons,” said Danny van Haute, owner of the organization Team Redlands that operates the team. “We have several projects in the works for 2023 but nothing to announce yet.”

Jackie Tyson
North American Production editor

Jackie has been involved in professional sports for more than 30 years in news reporting, sports marketing and public relations. She founded Peloton Sports in 1998, a sports marketing and public relations agency, which managed projects for Tour de Georgia, Larry H. Miller Tour of Utah and USA Cycling. She also founded Bike Alpharetta Inc, a Georgia non-profit to promote safe cycling. She is proud to have worked in professional baseball for six years - from selling advertising to pulling the tarp for several minor league teams. She has climbed l'Alpe d'Huez three times (not fast). Her favorite road and gravel rides are around horse farms in north Georgia (USA) and around lavender fields in Provence (France), and some mtb rides in Park City, Utah (USA).