Zwift discontinues Hub Classic trainer as Wahoo drops Kickr Core price again

A Zwift Hub and Wahoo Kickr Core merged into one photo

(Image credit: Cyclingnews)

Another development in the seemingly burgeoning relationship between Wahoo and Zwift has taken place today, with both brands adjusting their turbo trainer range in what appears to be a connected move.

Starting with Wahoo, the Atlanta-based brand has today unveiled price cuts for its Kickr Core and Kickr Snap turbo trainers. These aren't merely Black Friday turbo trainer deals, but a permanent cut of the respective products' retail prices.

The move brings the Kickr Core down to £449.99 (US $499.99/ CA $599.99 / EU €499.99) as a standalone product, matching the previous price of the Zwift Hub—the smart trainer that Zwift launched in 2022, and which was soon-after the centre of a patent infringement court case between the pair—before last month, when it was made available only as a bundle deal with a year's subscription to Zwift.

Since then, things have moved quickly. First, Zwift stopped selling the Hub as a standalone product, instead increasing the price and bundling it with a year's subscription as mentioned. Wahoo then dropped the price of the Kickr Core from £699 to £549 ($899 to $599 / €799 to €599), effectively price matching, but without that year's Zwift sub. Soon after, Zwift launched the Zwift Hub One, concurrently changing the name of the original Hub to the Hub Classic.

The Hub One also introduced the Cog and Click kit. A single-sprocket device that replaces a cassette, fitting onto the freehub as a normal cassette would, but opening up compatibility with more bikes without the faff of swapping cassettes and freehubs between use. It's great for multi-bike households and less confusing for potential buyers who aren't au fait with the inner workings of bike groupsets, compatibility and the likes. The Click takes the form of a wireless Bluetooth two-button shifter that mimics shifts by adjusting the resistance of the trainer, similar to how smart bikes offer virtual shifting with belt-driven drivetrains.

Josh is Associate Editor of Cyclingnews – leading our content on the best bikes, kit and the latest breaking tech stories from the pro peloton. He has been with us since the summer of 2019 and throughout that time he's covered everything from buyer's guides and deals to the latest tech news and reviews.

On the bike, Josh has been riding and racing for over 15 years. He started out racing cross country in his teens back when 26-inch wheels and triple chainsets were still mainstream, but he found favour in road racing in his early 20s, racing at a local and national level for Somerset-based Team Tor 2000. These days he rides indoors for convenience and fitness, and outdoors for fun on road, gravel, 'cross and cross-country bikes, the latter usually with his two dogs in tow.