Voeckler's Tour de France lead boosts TV audiences

Thomas Voeckler (Europcar) conceded time to Evans, Contador and Sanchez, but remains in the yellow jersey.

Thomas Voeckler (Europcar) conceded time to Evans, Contador and Sanchez, but remains in the yellow jersey. (Image credit: Sirotti)

Bad weather and Frenchman in yellow jersey are two important factors that have boosted audiences on France Television since the start of the Tour de France. People are reported to prefer watching television than going to the beach this July. The popularity of Thomas Voeckler has also attracted more fans to their couch in the afternoons, while French beaches have been affected by rain most of the time this month.