Trek and Segafredo: Behind the combination of bikes and coffee

The Trek-Segafredo sponsorship seemed like a perfect marriage between two important global brands at the presentation in Treviso on Thursday.

Stephen Farrand
Head of News

Stephen is the most experienced member of the Cyclingnews team, having reported on professional cycling since 1994. He has been Head of News at Cyclingnews since 2022, before which he held the position of European editor since 2012 and previously worked for Reuters, Shift Active Media, and CyclingWeekly, among other publications.