The TransAlp signed a new title sponsor for 2010. Swedish clothing manufacturer Craft will take over from Jeantex. The company is already the title sponsor of the TransAlp's sister race, the TransGermany.
"After having been a reliable partner for the Trans Germany for three years, we are happy to be the title sponsor for the Transalp from 2010 on. The sponsorship ... provides many new chances for us as a mountain bike clothing manufacturer," said Craft CEO Holger Hoffman, who has finished the Trans Germany and plans to contest the TransAlp next summer.
The 13th TransAlp will run from July 17 to 24. It will kick off in Fuessen, Germany, and run for eight stages across the Alps to the finish in Riva del Garda, Italy.
The TransGermany extended its sponsorship deal with Craft for another year. It is scheduled for June 2 to 5, 2010.
Registration for the TransAlp will open on December 9 at noon sharp.
Sue George is an editor at Cyclingnews. She coordinates all of the site's mountain bike race coverage and assists with the road, 'cross and track coverage.
