The Tour of the White Mountains endurance event announced a three year sponsorship extension. Show Low Bluff Development Corporation, which was title sponsor of the Tour in 2006, will remain the title sponsor through the 2009 event.
Show Low Bluff is major mixed-use development in the city of Show Low that is being designed with outdoor enthusiasts in mind. The community, unique to Arizona's White Mountains, is oriented toward people who like to walk, run, bike, canoe, kayak, and climb.
The 2007 edition of the race will be held October 6 on the trails within the Apache-Sitgreaves National Forest located near Pinetop-Lakeside, Arizona.
"I guess you could call this a no-brainer for us," said Jim Showalter, manager of marketing for Show Low Bluff, "sponsoring one of the premier mountain biking events in the Southwest that attracts the very people who would enjoy the community we're developing."
The event, now in its 12th year, is the oldest endurance mountain bike event in Arizona. "Part of its popularity is due to its trail selection and time of year," said Todd Sadow, President of Epic Rides, the organizing company. "We expect this year's event to attract over 1,200 participants and spectators to the White Mountains for event weekend."
For more information about the event, visit www.epicrides.com/towm/towm.htm.
