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Subtle they are not; cycling shoes go wild for 2018 (Image credit: Ben Delaney/Immediate Media)
Lake is playing around with microfiber treatments. Because shiny (Image credit: Ben Delaney/Immediate Media)
Okay, not shiny, but Lake still has Ben Berden's monster-cross shoes in the line (Image credit: Ben Delaney/Immediate Media)
Do shiny shoes make you angry? Then how about some lace-up boots with nasty toe spikes? (Image credit: Ben Delaney/Immediate Media)
Although more subdued than Giro's offerings, Fizik also came to Eurobike with knit shoes (Image credit: Ben Delaney/Immediate Media)
Note how airy the knit is (Image credit: Ben Delaney/Immediate Media)
Fizik's Infinito R1 with knit (Image credit: Ben Delaney/Immediate Media)
Pearl Izumi reworked its P.R.O. Leader for 2018 (Image credit: Ben Delaney/Immediate Media)
Pearl's ultra-thin sole requires a bit of finishing where the upper wraps around the carbon - so why not make that finish bling? (Image credit: Ben Delaney/Immediate Media)
Vittoria showed a prototype Velar. Microfiber uppers open up a range of finish options (Image credit: Ben Delaney/Immediate Media)
Vittoria's 1976 (Image credit: Ben Delaney/Immediate Media)
Sidi's Shot glows by day and night (Image credit: Ben Delaney/Immediate Media)
Garneau won a Eurobike award with shoes that expand up to 5mm outwards at the foot's widest part (Image credit: Ben Delaney/Immediate Media)
Bont's new Helix features BOA wires that wrap all the way around the shoe (Image credit: Ben Delaney/Immediate Media)
Channels are built into the Bont Helix to guide the wrap-around BOA wires (Image credit: Ben Delaney/Immediate Media)
The new Northwave Flash TH is made for fall conditions with a Thinsulate 200g lining (Image credit: Ben Delaney/Immediate Media)
Northwave rolled out this Extreme RR GTX winter cycling shoe with integrated GoreTex cuff at Eurobike (Image credit: Ben Delaney/Immediate Media)
Gaerne's G_Stardust women's shoe (Image credit: Ben Delaney/Immediate Media)
It is hard to capture the reflectivity of the Stardust exterior with a camera (Image credit: Ben Delaney/Immediate Media)
You probably wouldn't want to wear these on a rainy day... or maybe even outdoors (Image credit: Ben Delaney/Immediate Media)
Giro's reflective Empire, shown here with the center section as appears under car lights (or a camera flash...) (Image credit: Ben Delaney/Immediate Media)
Giro also went big on knit uppers for its Empire lace-ups (Image credit: Ben Delaney/Immediate Media)
Giro worked with one of its suppliers for cycling-specific knits that have less stretch that athletic-shoe knits (Image credit: Ben Delaney/Immediate Media)
Here is what the reflective Empire looks like in daylight (Image credit: Ben Delaney/Immediate Media)
And here is what the reflective Empire looks like at night (Image credit: Ben Delaney/Immediate Media)
Or if you prefer something that shimmers in daylight, perhaps you'll like this Empire finish (Image credit: Ben Delaney/Immediate Media)
Crono kicks, for when you plan to win that gold medal (Image credit: Ben Delaney/Immediate Media)
Or, for the more conservative, the plain-old fluoro yellow Chrono (Image credit: Ben Delaney/Immediate Media)
Giro also has a sublimated microfiber for one of the women's Empire models (Image credit: Ben Delaney/Immediate Media)
Former pro cyclist Geoffroy Lequatre has a boutique brand G4, and a penchant for design (Image credit: Ben Delaney/Immediate Media)
No, you can't buy these from Fizik, but Lequatre is talking to a few brands about potential collaborations (Image credit: Ben Delaney/Immediate Media)
Scott's Road RC SL shoe weighs a claimed 245g in size 39 (Image credit: Ben Delaney/Immediate Media)
This article originally appeared on BikeRadar
Fluoroscent's recent resurgence in cycling clothes, helmets and shoes may have recalibrated cycling's shared sense of what constitutes loud and proud. For 2018, cycling shoes have exploded into a cornucopia of shimmering, sparkling, reflective and otherwise colorful designs.
Click through the gallery above for a look at what we found on display at Eurobike, the bike industry's biggest tradeshow, held in Germany.
Giro's reflective Empire, shown here with the center section as appears under car lights (or a camera flash...)