Team Sky created 'brilliant sponsor template' but may struggle to find replacement

A leading expert from the world of sporting and corporate sponsorship has told Cyclingnews that Team Sky have created a brilliant sponsorship template but that uncertainly over the current markets, and the negative fallout from doping stories, could all be factors in the team's ability to find a new headline sponsor.

Daniel Benson

Daniel Benson was the Editor in Chief at Cyclingnews.com between 2008 and 2022. Based in the UK, he joined the Cyclingnews team in 2008 as the site's first UK-based Managing Editor. In that time, he reported on over a dozen editions of the Tour de France, several World Championships, the Tour Down Under, Spring Classics, and the London 2012 Olympic Games. With the help of the excellent editorial team, he ran the coverage on Cyclingnews and has interviewed leading figures in the sport including UCI Presidents and Tour de France winners.