This year Team Rubicon-Orbea is aiming to bring more awareness of the Lance Armstrong Foundation to the US cycling peloton. Gone from years past is its orange and blue colour, with the team sporting yellow and black team kits with the 'Benefiting the Lance Armstrong Foundation' logo displayed on the jersey.
"Our goal is to inspire people who have been affected in any way by cancer to take control, face it head on, take no prisoners and reach out to others for support," said team co-founder and director Norrene Godfrey, who lost both her parents to cancer. "As a cycling team, we hope to visit as many hospitals as we can handing out as many yellow wristbands as we can, to encourage those individuals to keep fighting, and let them know they’re not alone."
