After three years of regional racing, Team Hefler Performance Coaching (HPC) is expanding and stepping up to compete in the full National Racing Calendar (NRC) for 2008. Backed by new title sponsor, the Altarum Institute, a non-profit health systems research institute, the team formerly known as HPC/LIST Women's Cycling Team has a reputation for producing the Mid-Atlantic Best All Around rider for two of the past three seasons.
CEO Linc Smith explained how Altarum identified with cycling. "We hope they will inspire others to become healthier and more physically active. On top of that, we have found in this team a group of like-minded systems thinkers. Bike racing is a great example of a system, with each player on the team interacting with others to achieve a defined result. As a group of health systems researchers, all of us at Altarum thought the affiliation was just a natural fit."
