Team DSM set for June rebrand after DSM-Firmenich merger

Team DSM currently lead the Giro d'Italia after Andreas Leknessund's second place on Tuesday's fourth stage
Team DSM currently lead the Giro d'Italia after Andreas Leknessund's second place on Tuesday's fourth stage (Image credit: LUCA BETTINIAFP via Getty Images)

Following the news that Trek-Segafredo are to become Lidl-Trek from the Tour de France onwards, Team DSM are also set for a new identity after their title sponsor merged with Swiss company Firmenich.

The new company, DSM-Firmenich, is set to lend its name to the men's, women's and development teams from mid-June onwards, reports WielerFlits, with the new team name, a rebrand, and a new kit set to be in place ahead of the Tour.

Dani Ostanek
Senior News Writer

Dani Ostanek is Senior News Writer at Cyclingnews, joining in 2017 as a freelance contributor and later being hired full-time. Before joining the team, they had written for numerous major publications in the cycling world, including CyclingWeekly and Rouleur.

Dani has reported from the world's top races, including the Tour de France, Road World Championships, and the spring Classics. They have interviewed many of the sport's biggest stars, including Mathieu van der Poel, Demi Vollering, and Remco Evenepoel. Their favourite races are the Giro d'Italia, Strade Bianche and Paris-Roubaix.

Season highlights from the 2024 season include reporting from Paris-Roubaix –  'Unless I'm in an ambulance, I'm finishing this race' – Cyrus Monk, the last man home at Paris-Roubaix – and the Tour de France – 'Disbelief', gratitude, and family – Mark Cavendish celebrates a record-breaking Tour de France sprint win.