Team BikeExchange adds AlUla as new sponsor from Tour de France

VILLARRODRIGO SPAIN MAY 20 Robert Stannard of Australia and Team BikeExchange during the 67th Vuelta A Andalucia Ruta Del Sol 2021 Stage 3 a 17510km stage from Beas De Segura to Villarrodrigo 1151m VCANDALUCIA on May 20 2021 in Villarrodrigo Spain Photo by Gonzalo Arroyo MorenoGetty Images
Team Bike Exchange at Ruta del Sol last month (Image credit: Getty Images Sport)

There will be a new logo added to the Team BikeExchange jerseys at the Tour de France, with the Australian-based squad signing up to partner with an emerging tourism destination in the north west of Saudi Arabia in a deal that will cover both the men’s and women’s squads through till the end of the 2023 season. 

Team BikeExchange – which is the latest incarnation of long-running Australian-based squad GreenEdge Cycling – has long been supported by owner, Australian businessman Gerry Ryan, with a number of the companies that he has had interests in appearing as sponsors. However, the search has been on for additional partners, with Ryan's attempts to pull back last year leading to an aborted sponsorship takeover by Spanish project the Manuela Fundación, after which Ryan committed to backing the team for the at least the next two seasons. 

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