SweetSpot secures five-year live broadcasting deal for Women's Tour and Tour of Britain

Lizzie Deignan
Lizzie Deignan (Image credit: Getty Images)

SweetSpot Group has announced its commitment to bring live coverage of The Women’s Tour, held from June 7-12 as part of the Women’s WorldTour, and the men’s Tour of Britain, held from September 5-12 as part of the ProSeries, through a partnership with Eurosport and the Global Cycling Network (GCN). The five-year deal promises to bring their two marquee races to millions globally through premier digital platforms and channels.

“We’re thrilled to be working with Eurosport and GCN in 2021 and beyond to enhance the programming for our existing events and explore opportunities for growth," said Hugh Roberts, chief executive of SweetSpot, which created the Women's Tour in 2014.

Kirsten Frattini
Deputy Editor

Kirsten Frattini is the Deputy Editor of Cyclingnews, overseeing the global racing content plan.

Kirsten has a background in Kinesiology and Health Science. She has been involved in cycling from the community and grassroots level to professional cycling's biggest races, reporting on the WorldTour, Spring Classics, Tours de France, World Championships and Olympic Games.

She began her sports journalism career with Cyclingnews as a North American Correspondent in 2006. In 2018, Kirsten became Women's Editor – overseeing the content strategy, race coverage and growth of women's professional cycling – before becoming Deputy Editor in 2023.