Sram has some wild new ideas, patents suggest

A screenshot of a new patent from SRAM
(Image credit: USPTO)

When it comes to being a market leader in a segment, constant innovation is necessary in order to maintain that position. If you're standing still, you're moving backwards - the old adage goes. 

Each innovation will begin as a simple idea, and as that concept goes through the various steps of becoming a reality, brands seek to protect their idea with a patent – or a series thereof. 

Josh Croxton
Associate Editor (Tech)

Josh is Associate Editor of Cyclingnews – leading our content on the best bikes, kit and the latest breaking tech stories from the pro peloton. He has been with us since the summer of 2019 and throughout that time he's covered everything from buyer's guides and deals to the latest tech news and reviews. 

On the bike, Josh has been riding and racing for over 15 years. He started out racing cross country in his teens back when 26-inch wheels and triple chainsets were still mainstream, but he found favour in road racing in his early 20s, racing at a local and national level for Somerset-based Team Tor 2000. These days he rides indoors for convenience and fitness, and outdoors for fun on road, gravel, 'cross and cross-country bikes, the latter usually with his two dogs in tow.