Sports marketing award for Gerolsteiner

The German mineral water company Gerolsteiner Brunnen was awarded the "Sports Marketing 2005" silver award for its cycling sponsorship on Wednesday, February, 9. The award presented jointly by Sponsors magazine and a European sponsorship network, Europäische Sponsoring-Börse (ESB). The vote took place on the Sponsors website, with readers being asked which sports sponsorship concept pleased them most.