Specialized dissolves inclusionary women's clothing brand Machines For Freedom

Machines for Freedom closes its doors
Machines for Freedom closes its doors (Image credit: Machines for Freedom)

The Specialized-owned inclusionary women's cycling clothing brand, Machines For Freedom, has announced it is being dissolved. 

In an announcement on the Machines For Freedom Instagram page, founder Jenn Kriske broke the news: "It is with a heavy heart that I make this announcement. After eight incredible years, the difficult decision was made to shutter the Machines For Freedom brand." 

Portrait of writer Josh Ross
Machines For Freedom's closure is a loss for inclusivity

Specialized did a great service to the cycling community to support Machines For Freedom and size inclusivity, and it's a shame not to see a clear roadmap of how Specialized will honour that sentiment going forward in its core product lines.

The bottom line is that while it's unclear where Specialized will go from here and what the long-term plan is, Kriske has instigated change in the industry and today there are alternatives. 

The bike industry is a rich tapestry of people and brands who have different perspectives. It would seem that Specialized is focusing on a traditional race-led vision for those that fit a specific mould. Meanwhile, Pearl Izumi marketing manager Rebecca Brough says simply, “Pearl Izumi proudly offers extended size ranges in cycling apparel” and the brand has a track record of backing that up with inclusion of all types. 

There is still work to be done but the industry has evolved since 2013 when Jenn Kriske had to start a brand to find clothes that worked for her. 

Our team at Cyclingnews will continue to look for options that work for everyone and share them with you. If you believe in the importance of representation, find the brands that offer options for you and support them.

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Josh Ross

Josh hails from the Pacific Northwest of the United States but would prefer riding through the desert than the rain. He will happily talk for hours about the minutiae of cycling tech but also has an understanding that most people just want things to work. He is a road cyclist at heart and doesn't care much if those roads are paved, dirt, or digital. Although he rarely races, if you ask him to ride from sunrise to sunset the answer will be yes. Height: 5'9" Weight: 140 lb. Rides: Salsa Warbird, Cannondale CAAD9, Enve Melee, Look 795 Blade RS, Priority Continuum Onyx