Selle Italia celebrates 30 years of Flite with its new Boost

Selle Italia Flite Boost
Selle Italia's new Flite Boost carries you with comfort in all conditions (Image credit: Sella Italia)

Fashion is temporary but function remains timeless. Selle Italia has been crafting cycling saddles since 1897. Its heritage is indisputable and although the celebrated Italian cycling brand is guided by a progressive design sensibility, its industrial designers never forget the Selle Italia tradition.

The brand’s latest road bike saddle offering is its Flite Boost, the 2020 model year evolution of a name which first appeared in 1990. As the bicycle industry was transitioning from aluminium to carbon-fibre frames, Selle Italia’s designers realised that lightweight saddles should be appropriate to riders, regardless of hip shape.

Lance Branquinho is a Namibian born media professional, with 15-years of experience in technology and engineering journalism covering anything with wheels. Being from Namibia, he knows a good gravel road when he sees one, and he has raced some of Africa’s best-known mountain bike stage races, such as Wines2Wales and Berg&Bush.