Heavier punch of yellow adds interest to red and purple hues with 'newspaper print' effect
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Anna van der Breggen models the new SD Worx-Protime kit to be worn in 2025(Image credit: Getty Images / @GettySport)
Mischa Bredewold shows off the new 2025 kit(Image credit: Getty Images / @GettySport)
Elena Cecchini shows off the back of the new jersey(Image credit: Getty Images / @GettySport)
Team SD Worx-Protime revealed an updated look for next season's distinctively bright jersey, adding a louder splash of yellow with varying hues of purple and red in a "newspaper-print motif" for the vibrant colour-block design.
With 69 victories this past season, the team boldly acknowledged their ranking as the world's number one women's cycling squad with "Best Team 2024" emblazoned with the UCI Women's WorldTour emblem on the upper left chest position. Title sponsor brands remain prominent on both sides of the jersey, with a criss-crossing pattern of two white brush strokes adding a starburst effect, similar to the six-point star of last year.
Tiny gray dots have been diffused across all colour blocks to mimic the stippling effect common in newsprint, giving a nod to "the printed pages that have documented the team’s journey" when they rebranded to SD Worx in 2021 then added Protime in 2024.
The new jerseys were developed in collaboration with sponsor Specialized. The shorts remain solid black, with select sponsors on the side panel and cuffs.
“Sleek but colorful, it bursts with energy. It’s a very cool and professional jersey full of life. Its character fits the team perfectly,” said up-and-coming Dutch racer Mischa Bredewold, who extended her contract with the squad through 2027.
In a video for the kit reveal, the team refers to the jersey as a "second skin" for the squad of 18 riders, led in 2025 by reigning two-time world champion Lotte Kopecky and former three-time road world champion Anna van der Breggen, who returns to racing after spending three years as a team director.
Van der Breggen is among seven new riders on the 18-rider roster, which also includes Unbound Gravel 200 runner-up Geerike Schreurs and US sprinter Skylar Schneider, who raced with the Dutch team from 2018 to 2020.
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“The 2025 Team SD Worx-Protime jersey is one of the best designs I’ve ever seen, and I am thrilled to be able to wear it all season," Schneider added in the team press release.
Jackie has been involved in professional sports for more than 30 years in news reporting, sports marketing and public relations. She founded Peloton Sports in 1998, a sports marketing and public relations agency, which managed projects for Tour de Georgia, Larry H. Miller Tour of Utah and USA Cycling. She also founded Bike Alpharetta Inc, a Georgia non-profit to promote safe cycling. She is proud to have worked in professional baseball for six years - from selling advertising to pulling the tarp for several minor league teams. She has climbed l'Alpe d'Huez three times (not fast). Her favorite road and gravel rides are around horse farms in north Georgia (USA) and around lavender fields in Provence (France), and some mtb rides in Park City, Utah (USA).
