Retro icons and breaking innovations on display at the London show
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Vintage jerseys on display(Image credit: Josh Evans)
POC DO Half Blade sunglasses(Image credit: Josh Evans)
Pippo Pozzato's Doha World Championships bike. This colour way will be available to buy from next year(Image credit: Josh Evans)
Artistic talent on show(Image credit: Josh Evans)
Team Sky's photographer, Scott Mitchell shows off some of his work(Image credit: Josh Evans)
Jens Voigt enjoying retirement with Zwift(Image credit: Josh Evans)
An array of carbon from the German wheel manufacturer Lightweight(Image credit: Josh Evans)
The Giro d'Italia trophy(Image credit: Josh Evans)
Nairo Quintana's Vuelta a Espana winning Canyon(Image credit: Josh Evans)
Polartech supplies it's fabrics to a range of clothing brands(Image credit: Josh Evans)
The latest training offering from Tacx(Image credit: Josh Evans)
Pippo Pozzato enjoying the evening(Image credit: Josh Evans)
Team Sky and Castelli unveiled the team jersey for 2017(Image credit: Josh Evans)
Adidas Zonyk Pro sunglasses(Image credit: Josh Evans)
The hub from Zipp's new 454 NSW wheel(Image credit: Josh Evans)
Zipp's new 454 NSW wheel(Image credit: Josh Evans)
Zipp 454 NSW showcased on a Team Wiggins Pinarello(Image credit: Josh Evans)
The new Cervelo R3 disc(Image credit: Josh Evans)
The Cervelo is equipped with Rotor's UNO groupset(Image credit: Josh Evans)
Wilier had bikes from past and present on display(Image credit: Josh Evans)
The top tube on Alex Dowsett's hour record bike(Image credit: Josh Evans)
A big chain ring and aero shoe covers(Image credit: Josh Evans)
POC AVIP and Raceday collections(Image credit: Josh Evans)
The latest safety developments from POC including a helmet 'black box' to store impact data(Image credit: Josh Evans)
Chris Boardman's Corima hour record bike from 1993(Image credit: Josh Evans)
The Giro d'Italia celebrates it's 100th edition next year(Image credit: Josh Evans)
Vintage signage from Le Tour(Image credit: Josh Evans)
ONCE Team Look timetrial bike(Image credit: Josh Evans)
Miguel Indurain's iconic Pinarello(Image credit: Josh Evans)
From before the days of carbon fibre and composites(Image credit: Josh Evans)
A guest takes Zwift's virtual reality experience for a spin(Image credit: Josh Evans)
Alexander Kristoff was in attendance with Katusha(Image credit: Josh Evans)
Both road race bikes of the 2015 World Champions(Image credit: Josh Evans)
A stunning paint job on the aero Colnago Concept(Image credit: Josh Evans)
Some of the colour ways on offer from Giro (Image credit: Josh Evans)
Some of the Giro line up(Image credit: Josh Evans)
Guess who this belongs to(Image credit: Josh Evans)
A 3D printed model of Alex Dowsett(Image credit: Josh Evans)
Rotor UNO levers(Image credit: Josh Evans)
Our friends at Rouleur are currently hosting their annual event in London. Showcasing the best of cycling, past and present, the event is attended by the pro peloton, manufacturers, photographers, artists and more.
Team Sky and Castelli launched their new kit for the 2017 season there on Thursday evening, whilst POC are set to unveil the kit they've made for the Cannondale-Drapac team on Friday afternoon.
Various talks and discussions from representatives of the media are being held, including Cyclingnews' very own Sadhbh O'Shea taking part in the panel on women's cycling.
Many brands give guests the opportunity to get hands-on with their latest products, as well as displaying various historic icons of cycling, from bikes to jerseys.
Click or swipe through the gallery above to look at some of the highlights from the show so far.
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