Rob DeMartini to depart USA Cycling as president and CEO

Rob DeMartini took on the role as head of USA Cycling in January of 2019
Rob DeMartini took on the role as head of USA Cycling in January of 2019 (Image credit: USA Cycling)

USA Cycling is expected to officially announce the departure of President and CEO Rob DeMartini later this week. After three years at the helm of the federation, DeMartini departs for Purple Innovation, a mattress and comfort product manufacturer, where Sports Business Journal has reported he will be CEO and a board member.

DeMartini brought a long resume of brand leadership to USA Cycling, having served for several consumer product companies, such as Procter & Gamble, as well as a dozen years as the president and CEO of apparel and shoe company New Balance, a global apparel and shoe company with 8,200 employees and more than $4 billion in revenue. 

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