British shoe brand Quoc will work with Thomas for the final two seasons of his career
(Image credit: Quoc)
Quoc M3 Air: tech specs
Price: £320 / $430 / €380 Sizes: EU 38-47 Weight: 232grams per shoe (EU 42) Cleat mounting: Three bolt
British shoe brand Quoc has launched a new top-end road shoe called the M3 Air today as well as announcing a two-year sponsorship deal with Geraint Thomas.
The M3 Air will replace the Mono II as the brand's top-end road shoe. Quoc says the M3 Air is the product of years of research and has been designed with feedback and the wishlists of some of the most competitive cyclists in the field.
Quoc says the bling-looking M3 Air has a new last and a tongueless two-piece, scratch-resistant PU upper. The upper features large mesh panels at the front of the shoe for aeration in high-intensity conditions. There are two white dual dial closures with parallel lace guides and three customisable arch inserts are included with the shoes. The sole is 100% unidirectional carbon fibre and the shoes are compatible with three bolt cleat systems. Quoc claims the shoes weigh 232 grams for an EU size 42 shoe.
We first spotted Geraint Thomas racing in some Quoc shoes we didn't recognise earlier in the year at the Volta ao Algarve, it's now clear these were the M3 Air models that he will use for racing this year.
(Image credit: Quoc)
A new partnership with Thomas
Quoc has also announced, alongside the new M3 Air shoes, a two-year sponsorship deal with Geraint Thomas. The brand says the partnership came about after Thomas came across the brand by chance and read its backstory. Quoc says the partnership underscores the brand's ambition to inspire more people to enjoy riding bikes which is a cause close to Thomas's heart.
Thomas said;
"It’s a great feeling to be able to finally announce the new partnership we’ve established with QUOC - a British brand with a major focus on aesthetics and design, as well as performance. As soon as I saw the range I knew they were the brand for me - and to have a British partner makes it all the more special as I ride these final two seasons as a pro.
For me, what stood the brand apart was Quoc’s story from fashion designer to shoemaker, the team’s love of bike riding from top to bottom throughout the organisation, and their mission to get more people on bikes - something that massively overlaps with our mission at the Geraint Thomas Cycling Trust. I look forward to discussing how we can further collaborate in that area, as well as on the road.”
Quoc says it will collaborate with Thomas on a series of special edition products and charity initiatives in the future.
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Tom joined the Cyclingnews team in late 2022 as a tech writer. Despite having a degree in English Literature he has spent his entire working life in the cycling industry in one form or another. He has over 10 years of experience as a qualified mechanic, with the last five years before joining Cyclingnews being spent running an independent workshop. This means he is just as happy tinkering away in the garage as he is out on the road bike, and he isn’t afraid to pull a bike apart or get hands-on with it when testing to really see what it’s made of.
He has ridden and raced bikes from an early age up to a national level on the road and track, and has ridden and competed in most disciplines. He has a keen eye for pro-team tech and enjoys spotting new or interesting components in the wild. During his time at Cyclingnews, Tom has already interviewed some of the sport's biggest names including Mathieu van der Poel, Tadej Pogačar and Alberto Contador. He's also covered various launches from brands such as Pinarello, Ridley, Specialized and more, tackled the Roubaix Challenge sportive aboard his own rim-brake Cannondale SuperSix Evo, tested over 20 aero helmets in the wind tunnel, and has created helpful in-depth buying advice relating to countless categories from torque wrenches to winter clothing.
