Pirelli bicycle tyres are coming

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This article originally appeared on BikeRadar

Performance tyre brand Pirelli is soon to launch a line of road bike tyres that is set to be on the market by September.

Details are light at the moment, but a press release from the brand has confirmed three forthcoming models in a line will hold PZero badging — that's the same used at the sidewall of the firm's performance car tyres as well as each Formula One car on the grid for 2017.

In Formula One, Pirelli's tyres are colour coded to easily distinguish between different tread patterns, and the same thinking has been deployed for its bicycle tyres; with a silver logo depicting its road racing tyre, a red logo used for the time trial tyre and blue used on the sidewall of its four seasons model.

Many people aren't aware of Pirelli's cycling heritage, which stretches back over 110 years and involves some of the sport's most legendary names. Take the inaugural Giro d'Italia of 1909 for example, which was partnered by Pirelli and saw 30 of 49 finalists compete on its tyres.

"We are excited about this return to cycling," says Antonella Lauriola, COO Business Unit Velo Pirelli. "For our bike tyres, we draw on a unique heritage of knowledge, technology and sporting experience. Pirelli's offer today is completed with tyres made for those consumers who look for innovative and technological bike products as they do for their cars and bikes. We chose to start from the racing segment, which is the most challenging in technical terms, but also the most consistent with our race-marked history. "

We're particularly excited to see Pirelli tyres and are looking forward to seeing what the brand is going to bring to the market.

In the absence of any press images of the Pirelli bicycle tyres, we're imagining them to be like these only thinner...