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Orica-GreenEdge to become Orica-BikeExchange ahead of Tour de France

By Cycling News

published 29 June 2016

Australian team expected to unveil new jersey on Thursday

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Orica GreenEdge ride to silver in the Worlds TTT(Image credit: Bettini Photo)

Michael Matthews on the front during stage 5 at the Tour de Suisse(Image credit: Tim de Waele/TDWSport.com)

A smiling Simon Gerrans pre-race(Image credit: ASO)

Adam Yates (Orica-GreenEdge) celebrates his jersey win at the Tour de Yorkshire(Image credit: Tim de Waele/TDWSport.com)

Caleb Ewan (Orica GreenEdge) wins the Down Under Classic(Image credit: Bettini Photo)

The Orica-GreenEdge team is set to change its name to Orica-BikeExchange ahead of the Tour de France, with the riders to sport a new kit for the three-week race and the remainder of the season.

Orica to end sponsorship of GreenEdge after 2017 season

Gerrans, Matthews and Adam Yates headline Orica-GreenEdge's Tour de France team

Gerry Ryan likely to announce new Orica-GreenEdge sponsor before 2016 Tour de France

Tour de France by the numbers: 103rd edition gives riders a pay bump

Although an official announcement is still pending, team owner Gerry Ryan recently explained that he was on the verge of securing fresh backing, and the Adelaide Advertiser reports today that BikeExchange, the Australian cycling retailer whose logo already features on the sleeves of the team's jerseys, is stepping up as a title sponsor.

BikeExchange is run under the umbrella company Marketplacer, of which Ryan is a board member, and a deal is said to be in place for the remainder of the 2016 season, with a view to extending into 2017.

The Australian team was established as GreenEdge when it entered the peloton in 2012, and its name was changed when Orica, a company that supplies chemicals and explosives to the mining industry, came on board part-way through that season. Orica recently announced that 2017 will be their final season as sponsors of the WorldTour team.

They have enjoyed a successful 2016 season so far, with Mat Hayman winning Paris-Roubaix and Esteban Chaves going close to winning the Giro d'Italia - the team's first Grand Tour podium.

July will see a switch back to their more traditional Grand Tour model, with stage wins the priority at the Tour de France, where Michael Matthews, Simon Gerrans, and Adam Yates will lead the line.