New Time XPro SL becomes the priciest pedal ever as brand overhauls range

New Time pedals
(Image credit: SRAM)

Time, founded in France in the late '80s, was once at the forefront of road pedal technology while also manufacturing frames and select other components. It has taken victories at the highest echelons of road cycling beneath the likes of Greg LeMond, Miguel Indurain, and in more recent years Tom Boonen and Anna van der Breggen.

But the brand had fallen out of favour and fallen behind the competition from Shimano and Look, and in 2021, the then-owners decided to split the business up and sell it. The pedal portion of the business found a promising buyer in SRAM.

Josh Croxton
Associate Editor (Tech)

Josh is Associate Editor of Cyclingnews – leading our content on the best bikes, kit and the latest breaking tech stories from the pro peloton. He has been with us since the summer of 2019 and throughout that time he's covered everything from buyer's guides and deals to the latest tech news and reviews. 

On the bike, Josh has been riding and racing for over 15 years. He started out racing cross country in his teens back when 26-inch wheels and triple chainsets were still mainstream, but he found favour in road racing in his early 20s, racing at a local and national level for Somerset-based Team Tor 2000. These days he rides indoors for convenience and fitness, and outdoors for fun on road, gravel, 'cross and cross-country bikes, the latter usually with his two dogs in tow.