New SRAM Red groupset spotted in the wild at Tour de Romandie

Simone Consonni carrying his bike, which has a new SRAM Red shifter
(Image credit: Getty Images: Luc Claessen)

There are plenty of rumours swirling around the bike industry about an upcoming update to SRAM's top-of-the-line Red AXS groupset. There have been patent filings, early prototype testing and leaked images, but one thing that's missing is the groupset being spotted in the wild beneath one of SRAM's sponsored teams. 

But today that changes, as Lidl-Trek's Simone Consonni was photographed by Getty Images photographer, Luc Claessen, at the start of stage 1 of the Tour de Romandie carrying his Trek Madone sporting what is clearly a new version of a SRAM shift/brake lever. 

Josh Croxton
Associate Editor (Tech)

Josh is Associate Editor of Cyclingnews – leading our content on the best bikes, kit and the latest breaking tech stories from the pro peloton. He has been with us since the summer of 2019 and throughout that time he's covered everything from buyer's guides and deals to the latest tech news and reviews. 

On the bike, Josh has been riding and racing for over 15 years. He started out racing cross country in his teens back when 26-inch wheels and triple chainsets were still mainstream, but he found favour in road racing in his early 20s, racing at a local and national level for Somerset-based Team Tor 2000. These days he rides indoors for convenience and fitness, and outdoors for fun on road, gravel, 'cross and cross-country bikes, the latter usually with his two dogs in tow.