Key sponsor Nature Valley, maker of granola bars, has extended its sponsorship of the Nature Valley Grand Prix through 2010. The race is part of the five-day Great River Energy Bicycle Festival in Minnesota. Organizers attributed the renewal to a growth in public interest in cycling in Minnesota. General Mills, owner of Nature Valley brand, calls its hometown Minneapolis, where the race is anchored.
The race was first held in 1999 as a one-day USA Cycling National Racing Calendar (NRC) event, and only three pro women showed up. Growing over the years, the race now includes six stages and is ranked as a major NRC event.
