Narrow bars go mainstream, new Vittoria tyres, and more affordable carbon wheels: Six tech snippets from iceBike

icebike
(Image credit: Will Jones)

Tradeshow season is getting underway for the cycling industry. While behemoths like Eurobike tend to dominate the headlines, there are tech nuggets to be spotted at smaller events too. This year we took a trip to iceBike, a primarily industry-facing show put on in both Manchester and London by Madison, likely the biggest UK distributor in the industry. It looks after a slew of brands, from giants like Shimano and Vittoria to smaller outfits that specialise in re-waterproofing for garments, or protective ceramic coatings for bike frames. 

After wandering the Lee Valley Olympic Velodrome in London for the day, followed by some thematic cocktails, here are the six most eye-catching things, either as standalone products or as something indicative of wider industry trends.

Will Jones
Senior Tech Writer

Will joined the Cyclingnews team as a reviews writer in 2022, having previously written for Cyclist, BikeRadar and Advntr. He’s tried his hand at most cycling disciplines, from the standard mix of road, gravel, and mountain bike, to the more unusual like bike polo and tracklocross. He’s made his own bike frames, covered tech news from the biggest races on the planet, and published countless premium galleries thanks to his excellent photographic eye. Also, given he doesn’t ever ride indoors he’s become a real expert on foul-weather riding gear. His collection of bikes is a real smorgasbord, with everything from vintage-style steel tourers through to superlight flat bar hill climb machines.