Metlife Pro-Am Team's sponsorship strengthens

The Boston-based Psyclone Sports Pro-Am Cycling Team picked up an additional sponsor and a new name on Wednesday. The American team will now be called the MetLife Pro-Am Cycling Team presented by unlose.it.

The insurance company stepped up from presenting sponsor to title sponsor, citing cycling's positive impact on health, physical fitness and quality of life. "Our prominent alliance with one of the nation's leading cycling programs presents an ideal medium for us to connect with customers face-to-face and promote MetLife's brand and services through an exciting sport – which is undeniably gaining huge momentum in the United States," said Kim Taylor, manager, Global Advertising, Promotions and Blimp Operations at MetLife.