Tom Boonen had expressed his disapproval of the ad that appeared in L'Equipe last Tuesday. He thought it was fuelling the rivalry between him and McEwen in a non-sporting manner. McEwen had laughed that they should compensate him for the fact they used his image in one of their ads. Tom's sponsors, Innergetic felt that they had to answer those feelings and made a peace offering: the Australian sprinter was handed an Innergetic pillow; "the mattress will follow later," said Carol Maes, daughter of the big boss of Latexco, Luc Maes.
