The Mid-Atlantic Super Series (MASS) announced a new sponsor. DelmarvaJobs.Com will assume a title sponsor role for what organizers call the "organization’s most ambitious season ever." The MASS is the biggest mountain bike racing organization in the Eastern US, with no less than 20 days of racing planned for 2007. The series covers Delaware, Maryland, New Jersey, and Pennsylvania -- a region roughly equivalent in size to the countries of England and Scotland combined.
DelmarvaJobs.Com is an online interactive recruitment service based in Delaware that matches employers and employees in what is effectively a never-ending virtual job fair. They signed on as sponsor because "Our 'sphere of influence' meshes perfectly with MASS as we target the area from Southeastern PA right down the peninsula to the Eastern Shore of Maryland." They also cited the "well-targeted demographics and family-friendly nature of bike racing" as other reasons.
