Lucinda Brand kicks off World Cup defence in Waterloo

Lucinda Brand celebrates as she crosses the finish line to win the womens elite race of the Berencross Meulebeke
Lucinda Brand celebrates as she crosses the finish line to win the women's elite race of the Berencross Meulebeke (Image credit: Getty Images Sport)

Lucinda Brand is back in Wisconsin for a second time and eager to fight for the top step of the podium. She is part of a women's field at World Cup Waterloo that includes eight other Dutch riders.

Last year when the Baloise Trek Lions leader launched her World Cup campaign it was also in Waterloo, and she wore the rainbow jersey as the cyclo-cross World Champion. It was her inaugural appearance with cyclo-cross racing in the US, finishing second in Waterloo and then winning a few days later in Fayetteville.

Jackie Tyson
North American Production editor

Jackie has been involved in professional sports for more than 30 years in news reporting, sports marketing and public relations. She founded Peloton Sports in 1998, a sports marketing and public relations agency, which managed projects for Tour de Georgia, Larry H. Miller Tour of Utah and USA Cycling. She also founded Bike Alpharetta Inc, a Georgia non-profit to promote safe cycling. She is proud to have worked in professional baseball for six years - from selling advertising to pulling the tarp for several minor league teams. She has climbed l'Alpe d'Huez three times (not fast). Her favorite road and gravel rides are around horse farms in north Georgia (USA) and around lavender fields in Provence (France), and some mtb rides in Park City, Utah (USA).