Lotto Soudal hire former Astana manager Yana Seel to help secure team’s WorldTour future

Lotto Soudal teammates celebrate Caleb Ewan's victory on stage 7 of the Giro d’Italia
Lotto Soudal teammates celebrate Caleb Ewan's victory on stage 7 of the Giro d’Italia (Image credit: Getty Images Sport)

Lotto Soudal have announced the arrival of Yana Seel as Chief Business Officer, as the Belgian team looks to find new sponsors and secure its place in the WorldTour. 

Adhesive brand Soudal will become a key sponsor of rival team QuickStep-AquaVinyl (formerly Deceuninck-QuickStep) in 2023 and one of Seel’s roles will be to find new backers alongside the Belgian national lottery for when the UCI awards three-year WorldTour licences for 2023-2026. She will also work across the women’s team and the development team. 

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