Lapierre returns to the WorldTour after announcing deal with Team Picnic PostNL
The Team Picnic PostNL men's and women's squads will ride Lapierre bikes in 2025
Lapierre has announced a new four-year partnership as the bike supplier to Team Picnic PostNL. The new deal will see Lapierre bikes return to the WorldTour ranks, as the newly renamed Team Picnic PostNL squad switch from Scott to the French brand.
Team Picnic PostNL, formerly DSM-Firmenich PostNL has men's and women's WorldTour teams, as well as a UCI Continental-level development squad. All three teams will use the French brand's bikes in a deal that officially begins on the 1st of January 2025 and runs through to 2028.
We understand the official team bike design will be revealed at the beginning of the 2025 season. We do know that team riders will race on the Xelius DRS model which was launched in October and the Aerostorm DRS TT bike, which Grace Brown used to win Gold at the Paris Olympics.
You can catch a first glimpse of the new team bikes and kit in the video below, which sees trucks from the new team supermarket sponsor Picnic helpfully deliver groceries to the team's riders. It is unconfirmed whether team riders will be able to shop for free at online supermarket Picnic.
Lapierre exited the men's WorldTour at the end of the 2023 season when team Groupama-FDJ switched from the brand's bikes to Wilier Triestina for the 2024 season, ending a 22-year partnership with the team.
It looked like Lapierre bikes would also leave the WorldTour altogether after the recent announcement that women's team FDJ - SUEZ would be switching from Lapierre to Specialized bikes for 2025.
The new announcement will once again see Lapierre machines in the WorldTour ranks. In the attached press release, Lapierre Global Brand Director Dorian Tabeau hinted at a longer-term vision for the brand.
Get The Leadout Newsletter
The latest race content, interviews, features, reviews and expert buying guides, direct to your inbox!
"This is an important moment for Lapierre. It’s not just coming back to the WorldTour, it’s also the proof of our ambition to become a very big brand with all the support and strength of the Accell Group," he said.
"By joining forces with this great and prestigious team, we are starting to roll out our strategy to go international and make Lapierre a benchmark brand in the performance sport segment."
Tom joined the Cyclingnews team in late 2022 as a tech writer. Despite having a degree in English Literature he has spent his entire working life in the cycling industry in one form or another. He has over 10 years of experience as a qualified mechanic, with the last five years before joining Cyclingnews being spent running an independent workshop. This means he is just as happy tinkering away in the garage as he is out on the road bike, and he isn’t afraid to pull a bike apart or get hands-on with it when testing to really see what it’s made of.
He has ridden and raced bikes from an early age up to a national level on the road and track, and has ridden and competed in most disciplines. He has a keen eye for pro-team tech and enjoys spotting new or interesting components in the wild. During his time at Cyclingnews, Tom has already interviewed some of the sport's biggest names including Mathieu van der Poel, Tadej Pogačar and Alberto Contador. He's also covered various launches from brands such as Pinarello, Ridley, Specialized and more, tackled the Roubaix Challenge sportive aboard his own rim-brake Cannondale SuperSix Evo, tested over 20 aero helmets in the wind tunnel, and has created helpful in-depth buying advice relating to countless categories from torque wrenches to winter clothing.