Kranked 6 draws mainstream attention to mountain biking

Video footage from Progression - Kranked 6 was loaded onto the first two million copies of Microsoft's Zune™ Digital Media Player. The device, which retails for US$249.99 went on sale to the public in mid-November.

Besides mountain biking footage, it comes with a variety of songs, videos, films and images, the device. So why mountain biking? David Paleschuck of Microsoft said, "We selected the video trailer of Progression - Kranked 6 because we wanted to give our consumers some fresh and exciting material that they will want to share with their friends. We’re infusing the spirit of discovery and sharing into everything we do-from the experience we crafted around the device and service to pre-loading music and videos on every device to expose people to something new."