Kona Bicycle Company joins forces with Velo Bella
The Kona Bicycle Company has announced a new two-year partnership with team it terms "the fabulous...
The Kona Bicycle Company has announced a new two-year partnership with team it terms "the fabulous women of Velo Bella" - the California-based collective of professional bicycle racing teams and clubs. The new Team Velo Bella-Kona partnership will encompass Velo Bella's professional road racing team, professional mountain bike racing team and elite level cyclo-cross team.
Kona rider Wendy Simms will be joining Team Velo Bella-Kona for the 2006 and 2007 seasons; Kona team manager Mark Peterson said that, like every solid relationship, Velo Bella-Kona was destiny. "This relationship is a natural. The Velo Bella culture is a lot like Kona in that it's all about bringing fun to the sport. Kona is fun and Velo Bella is fun so we're in for a lot of it." said Peterson. "We're proud to call Velo Bella partners and ambassadors and look forward to supporting their mission in any way possible."
Team Velo Bella-Kona will ride a variety of Kona bikes, including new road rigs King Zing and Zing Supreme, King Supreme and Kula Supreme mountain bikes, and Team Jake cyclo-cross bikes. Additionally, Velo Bellas' more than 150 club members will get special Kona deals through Kona's authorized dealer network and grassroots racing programme.
Get The Leadout Newsletter
The latest race content, interviews, features, reviews and expert buying guides, direct to your inbox!