New design celebrates Jumbo's 100-year anniversary and features cobblestone imagery
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Wout van Aert, Mike Teunissen, and Timo Roosen model the new kit(Image credit: Team Jumbo-Visma)
The jersey is photographed on a strip of pavé(Image credit: Team Jumbo-Visma)
Teunissen shows the rear of the jersey(Image credit: Team Jumbo-Visma)
Van Aert's modified Belgian champion's jersey(Image credit: Team Jumbo-Visma)
The rear of Van Aert's jersey for Sunday(Image credit: Team Jumbo-Visma)
Teunissen in the new team kit(Image credit: Team Jumbo-Visma)
Roosen in his modified Dutch champion's jersey(Image credit: Team Jumbo-Visma)
Teunissen shows off the new design(Image credit: Team Jumbo-Visma)
The Jumbo-Visma riders will take to the French cobblestones on Sunday wearing a special-edition kit for the men's Paris-Roubaix. The Dutch team are celebrating the 100-year anniversary of Jumbo, the supermarket chain that has been a title sponsor since 2015.
The one-off jersey features a star-shaped emblem on the front and back, which reads 'Since 1921'. The words 'Jumbo 100 years' appear above the emblem on the front, and again on the left sleeve.
The design is also specifically tailored to Paris-Roubaix, with the lower section of the jersey's rear featuring imagery of a strip of the cobblestones that characterise the so-called 'Hell of the North'. The name of the race, 'Paris-Roubaix 2021' is also printed on the trim of the right sleeve.
Once again, the riders each have personalised jerseys, with their name, number, and flag indicating their nationality appearing at the bottom of the cobblestones image.
Overall, compared to the team's standard-issue 2021 kit, the jersey is more overwhelmingly given over to the yellow colour scheme that's associated with Jumbo supermarkets. Gone are the black panels on the shoulders and flanks, as well as the flashes of red.
The team's national champions haven't been forgotten, so Belgian champion Wout van Aert and Dutch champion Timo Roosen have had the '1921' emblems and cobblestone strips emblazoned on their existing kit designs.
"We are super proud of Jumbo and would like to surprise our loyal partner with this unique gift. They deserve it, because a centennial anniversary is an extraordinary moment," said team manager Richard Plugge when presenting the jersey design.
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"We are happy and proud that our cycling and skating teams have been part of the history of this beautiful, sporty family business for a long time now. Team Jumbo-Visma owes a lot to Jumbo’s support. The Van Eerd family and CFO Ton van Veen are partly responsible for the current successes of our teams. We look forward to winning together for a long time to come and building on new unforgettable moments."
The kit will only be worn by the men's team on Sunday and not by the Jumbo-Visma women's team at the inaugural edition of Paris-Roubaix Femmes on Saturday.
Patrick is a freelance sports writer and editor. He’s an NCTJ-accredited journalist with a bachelor’s degree in modern languages (French and Spanish). Patrick worked full-time at Cyclingnews for eight years between 2015 and 2023, latterly as Deputy Editor.
