Jumbo-Visma confirmed as Visma-Lease a Bike for 2024

Jumbo-Visma will reportedly become Visma-Lease a Bike in 2024
(Image credit: Getty Images)

Jumbo-Visma have announced they will be known as Team Visma-Lease a Bike for 2024, confirming a major change in title sponsorship for their men’s, women’s and development teams. 

Dutch supermarket chain Jumbo is no longer a title sponsor with Norwegian business software and IT brand Visma becoming the first name title sponsor, reportedly investing around €12 million.  

Stephen Farrand
Head of News

Stephen is the most experienced member of the Cyclingnews team, having reported on professional cycling since 1994. He has been Head of News at Cyclingnews since 2022, before which he held the position of European editor since 2012 and previously worked for Reuters, Shift Active Media, and CyclingWeekly, among other publications.