Israel Start-Up Nation announce partnership with Williams Formula 1 team

Israel Start-Up Nation Williams Sylvan Adams
ISN co-owner Sylvan Adams shakes hands with new Williams test driver Roy Nissany (Image credit: Shauli Lendner)

Israel Start-Up Nation have announced a partnership with the Williams Formula 1 racing team, as Israeli driver Roy Nissany was presented as test driver for the British team in Tel-Aviv on Wednesday.

The partnership, the third of its kind in pro cycling currently, will see cross marketing and product development shared across the two teams. The 2020 Williams F1 car will also feature an Israel Start-Up Nation logo on the nose.

Dani Ostanek
Senior News Writer

Dani Ostanek is Senior News Writer at Cyclingnews, joining in 2017 as a freelance contributor and later being hired full-time. Before joining the team, they had written for numerous major publications in the cycling world, including CyclingWeekly and Rouleur.

Dani has reported from the world's top races, including the Tour de France, Road World Championships, and the spring Classics. They have interviewed many of the sport's biggest stars, including Mathieu van der Poel, Demi Vollering, and Remco Evenepoel. Their favourite races are the Giro d'Italia, Strade Bianche and Paris-Roubaix.

Season highlights from the 2024 season include reporting from Paris-Roubaix –  'Unless I'm in an ambulance, I'm finishing this race' – Cyrus Monk, the last man home at Paris-Roubaix – and the Tour de France – 'Disbelief', gratitude, and family – Mark Cavendish celebrates a record-breaking Tour de France sprint win.