iShares confirms as main sponsor for Phonak
Phonak's presenting sponsor iShares has been confirmed as taking over as the head sponsor of the...
Phonak's presenting sponsor iShares has been confirmed as taking over as the head sponsor of the Swiss cycling team from 2007 onwards. The team announced that its managing company ARcycling AG has signed a three-year contract (2007-2009) with Barclays Global Investors N.A., iShares' parent company headquartered in San Francisco. Thus, the team will be known as iShares in 2007.
"With iShares we have a new title sponsor who is exactly in line with what we had in mind," said ARcycling AG founder and team owner Andy Rihs. "We wanted a partner who is a global player, enthusiastic about cycling and the opportunities the sport offers to leverage its brand in a variety of ways."
iShares CEO Lee Kranefuss commented, "I'm extremely pleased for the iShares brand to be associated with such a well-regarded and well-organised ProTour team. For iShares this sponsorship represents an excellent opportunity to further expand the visibility of our brand across Europe, which is a market of strategic importance to us."
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