Inside the Cyclefit store - gallery

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The sport of cycling is as technological as ever as professionals and amateurs look to gain the slightest advantages over their competitors.

Making sure that your bike and other equipment is set up correctly is key to making the most of your riding. For this purpose, WorldTour team Trek Factory Racing use London based company Cyclefit. The company travel out to see the team two or three times a year to do bike fits with the riders and, in the meantime, riders can travel to London or call them on the phone if there is a problem.

Earlier this week, Cyclingnews travelled to Cyclefit to talk to Trek Factory Racing’s Fabian Cancellara and had a chance to take a closer look at the shop itself. Cyclefit was founded by Julian Wall and Philip Cavell in 2002 and it has been in the same spot in Covent Garden ever since. As well as Trek Factory Racing, they also work with individual riders such as Tao Geoghegan Hart on a pro bono basis.

It’s not just open to the professionals with any rider able to book themselves in for a fitting. The front of the shop looks like your normal high-end bike shop with the walls dripping in frames including Trek, Cervélo, Seven and Passioni.

However, as you work your way to the back it reveals two rooms where much of the work goes on. In each room they have two, fully-adjustable, stationary bikes the first of which uses a mixture of attachable sensors and cameras to get a 3D look at the rider’s position and pedalling action. Computers allow the staff to view the riders from the front, side and above. In the second room, another stationary bike is fitted with sensors in the saddle, which shows the riders exactly where they sit on the saddle.

Flick through the gallery above to take a look inside the Cyclefit shop.