Syncros and Dirt Sweat & Gears help out international mountain bike advocacy group
The 2009 Dirt Sweat and Gears was extremely muddy! (Image credit: Dave McElwaine/trailwatch.net)
One company and a race organizer have been working on efforts to support the International Mountain Bike Association (IMBA). Dirt, Sweat & Gears will be contributing cash to the organization while Syncros is supporting IMBA with discount programs.
Dirt, Sweat & Gears promoter Clay Higgins will be presenting IMBA and the Southern Off Road Bicycle Association (SORBA) with funds raised at the 2009 edition of the race this spring. Higgins will present a check for US$3,205 to the advocacy organization on Friday, August 28 at the Yazoo Tap Room in Tennessee. Jeremiah Bishop and Rebecca Rusch won this year's edition of the race, which was run in extremely muddy conditions.
In addition, the Canadian-based Syncros Applied Technologies recently announced a program to offer IMBA members and volunteers discount coupons for Syncros products as reward for their support of mountain biking communities and infrastructure.
IMBA members will receive 25 percent off Syncros products' MSRP, and trail builders will get 40 percent off while IMBA-member retailers will get a whopping 65 percent off if they organize shop employees to work on an IMBA-sanctioned project.
Sue George is an editor at Cyclingnews. She coordinates all of the site's mountain bike race coverage and assists with the road, 'cross and track coverage.
