HSBC UK to end partnership with British Cycling

Team GB sponsored by HSBC UK
Team GB sponsored by HSBC UK (Image credit: Getty Images)

British Cycling announced Tuesday that HSBC UK will bring a premature end to its sponsorship with the federation following this Olympic and Paralympic cycle. According to a press statement, the bank has decided to exercise a break clause in what was an eight-year partnership agreement due to a 'shift in UK marketing and partnership priorities'.

"On course to get over two million people cycling regularly, British Cycling’s partnership with HSBC UK has delivered lasting benefits for our sport and for communities up and down the country," said Julie Harrington, chief executive of British Cycling. 

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