Herbalife signs on for Tour of Cali
Herbalife has announced a multi-year sponsorship agreement with the UCI ranked Amgen Tour of...
Herbalife has announced a multi-year sponsorship agreement with the UCI ranked Amgen Tour of California, which will be held between February 19-26. The deal names Herbalife as a "Founding Partner" and the official nutrition company of the race, as well as being the presenting sponsor of the race's final stage in Redondo Beach and of Autograph Alley, where the riders will sign in at the start of each stage.
"We are pleased that Herbalife, a dynamic, California-based company focused on helping people live healthy and active lifestyles, has become a founding partner of the Amgen Tour of California," commented Shawn Hunter, president of AEG Sports, which runs the race.
The Amgen Tour of California will be run over 600 miles in eight days between San Francisco and Redondo Beach. 16 professional teams will take part in it.
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