RCS Sport, organisers of the Giro d'Italia, is considering adding nightly shows to attract even more spectator interest to its three-week race.
"We are evaluating the possibility of re-launching the nightly performances at the Giro d'Italia's host cities to bring about public and outside interests," noted Angelo Zomegnan, events director of RCS Sport, to Agr. "Music and comedies are always valuable in grabbing diverse attention during the travelling race, which represents a party for every host city."
