Extremadura loses sponsor, rebounds with grassroots effort

The Spanish Professional Continental team Extremadura-Spiuk could have easily gone under when it lost its co-title sponsor, but instead, the riders and staff banded together to keep the team going by forming a cooperative to tide the squad over until a replacement sponsor could be found.

The Zafra-based team will ride with a new logo on their jerseys, Ciclismo Solidario, which translates as "Solidarity-based cycling", the name the cooperative. The 16 riders, two directors, mechanics, physiotherapists and doctor have together put up around 200,000 €. Marca Extremadura is contributing a further 600,000 €.