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ENVE purchased by Mavic's parent company

published 22 February 2016

Amer Sports acquires Enve for 50 million dollars

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They may not be the deepest, but ENVE claims these new SES 7.8 wheels are just as fast and more stable than its previous aero wheels(Image credit: Jamie Beach / Immediate Media)

The new Mavic Ksyrium Pro Carbon SL comes in clincher and in tubular formats(Image credit: Courtesy Castelli)

Hang on, Enve doesn't do a disc! We think this might be a stickered-up HED model(Image credit: Tom Ballard / Immediate Media)

The Edge Composites wide-profile carbon rims are light and noticeably stiff side-to-side but very difficult to set up tubeless(Image credit: James Huang)

First year in the WorldTour, DimensionData are now on Enve cockpit components (Image credit: David Rome / Immediate Media)

The Mavic wheel and tyre combo feel fast in a straight line but the sharply pointed trailing edge and flat sides can be hard to manage in strong crosswinds. The rim's 13mm internal width is also disappointingly narrow(Image credit: James Huang/BikeRadar)

This article first appeared on BikeRadar.

Mavic overhauls Ksyrium line with wide rims, tubeless capability

ENVE 7.8 aero clinchers the 'fastest SES wheels yet'

According to a press release issued by the Amer Sports Corporation, the high-end carbon wheel and component company was acquired for 50 million USD in an all-cash transaction.

ENVE, formerly known as Edge Composites, was founded in 2005. The company has gained a following for developing high-end carbon road and mountain wheels, seatposts, stems and handlebars. The company manufactures all of its wheels at its headquarters in Ogden, Utah.

According to Jake Pantone, ENVE's director of marketing, it will be business as usual for ENVE. The company will remain in Ogden and the planned move into a new operations and manufacturing faculty will go forward as planned this fall.

"ENVE and Mavic will integrate from a distribution and customer service standpoint where it makes sense, but those plans have yet to be solidified," Pantone said.

In addition to these two wheel companies, Amer Sports also owns Salomon, Wilson, Atomic, Arc'teryx, Mavic, Suunto, Precor, DeMarini and Louisville Slugger.