The future is orange: Wiggle relaunches with fresh stock and reprised old branding

wigglecrc
(Image credit: Wiggle)

No sooner was it reported that Mike Ashley's Frasers Group were aiming to relaunch Wiggle and Chain Reaction Cycles than it has happened; both Wiggle and CRC are back online and appear to be in a position to ship stock. 

Interestingly the branding on the Wiggle site has reverted back to the old orange and black colour with the old logos; Frasers Group was clearly not a fan of the recent rebranding to teal, presumably surmising the original has more customer appeal. 

Will Jones
Senior Tech Writer

Will joined the Cyclingnews team as a reviews writer in 2022, having previously written for Cyclist, BikeRadar and Advntr. He’s tried his hand at most cycling disciplines, from the standard mix of road, gravel, and mountain bike, to the more unusual like bike polo and tracklocross. He’s made his own bike frames, covered tech news from the biggest races on the planet, and published countless premium galleries thanks to his excellent photographic eye. Also, given he doesn’t ever ride indoors he’s become a real expert on foul-weather riding gear. His collection of bikes is a real smorgasbord, with everything from vintage-style steel tourers through to superlight flat bar hill climb machines.