Charity begins at the U.K. Cycle Show

The U.K. Cycle Show in London this week will feature several charity organisations promoting themselves in different ways.

Action Medical Research is the official charity for the show and they will be offering the press a Parisian breakfast on Thursday 13th October (press and trade day). The charity will be looking for people to sign up to its London to Paris bike ride - the only charity ride that ends in the French capital in time for the Tour de France. Action Medical Research is funding research into many serious diseases and conditions, including premature birth, cerebral palsy, epilepsy, osteoporosis, sickle cell disease, Parkinson's disease and stroke.