Chain Reaction Challenge for children's charity

The second annual Chain Reaction Challenge will get under way in Australia, from Canberra to Melbourne from March 8-14, 2008. The six-day event will see 36 senior executives ride 1000km for children's charities.

The inaugural Chain Reaction Challenge was held in March 2007, where 32 executives raised $475,000 for the Starlight Children's Foundation and the Newborn Emergency Transport Service. The 2008 ride aims to raise in excess of $500,000 for the same charities.